2/14-Present            J.McLaughlin

                                     Copy Chief

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• Direct and execute copy for J.McLaughlin.com including product pages, landing pages, category names and editorial features.

•  Plan email calendar and email program based on trends, retail analysis and inventory levels. 

• Compose all catalogs, customer communication vehicles, store signage, product and print names to support our 109 stores.

• Work with the Public Relations team to draft press releases, social media content and other features to highlight J.McLaughlin.

 

5/12-Ongoing         Judith Leiber

                               Armani Exchange

                               Talbots        

                                   Freelance Copywriter

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• Created copy for email campaigns, landing pages, look books and other assets.

• Composed product copy.

• Wrote monthly editorial features.

• Maintained social media efforts on all Social Media platforms
   

2/11-5/12               Bare Necessities

                                   Copywriter

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• Created all digital content for homepages, category pages, special pages and vendor pages on BareNecessities.com.

• Worked with Site Content Director to compose creative messaging for all digital promotions.

• Supervised product assistants to ensure a high level of brand integrity for all merchandise on the site.

• Wrote SEO content for category, vendor, and special pages to ensure a favorable search engine ranking.

 

2/07-2/11                Avenue

                                    Copywriter
 

• Directed all editorial content for Avenue.com, including all web pages, in-store marketing and social media sites.

• Wrote product copy for all merchandise on Avenue.com.

• Created copy and developed programs for retail marketing collateral including editorial look books, signage, and catalog
  mailers and in-store signage.

• Worked with designers to name products, fashion collections and provide copy for clothing tags.

• Developed Avenue’s first company blog.

 

10/04-2/07              Fortunoff

                                    Bridal Events Coordinator
 

• Planned and executed in-store bridal events for six locations throughout the tri-state area.

• Wrote all bridal collateral including postcards, letters, email campaigns, signage, and catalogs

• Acted as Fortunoff Bridal spokesperson for local broadcast and wedding segments (News 12, Channel 11, and Fox Channel 5)

 

7/01-10/01              Fashion Wire Daily STYLE 24/7,

                                    Assistant Beauty Editor

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EDUCATION            Hofstra University, Hempstead, NY

                                    Master of Science, Secondary English Education (2003)

                                    Bachelor of Arts, Creative Writing and Literature (2001)

 

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